Just today, I was having a discussion on ADN about how there’s too much noise on the Internet and if I had the choice of a broadcast medium, I’d go with newspapers. Some time after that, I noticed the link to an interesting article on Slate about how people are not reading entire articles on the Internet and are just skimming through, or even just reading the headline, and tweeting the link if they like the headline or an eye-catching photo.
At this point, it’s my duty to inform you that this is a post about Social media, sharing, reading on the Internet and is a bit of a rant, so if you’re not interested, you’ve already left the article. I’d also like to tell you that I wanted to name the article – “Dealing with loss, of Readers” but that seemed rather grim and I wanted to mimic the Slate headline, because it’s just that good. There’s another reason that I’ll tell you later about. Continue reading
Take a look at the following tweet –
Interesting isn’t it? The tweet tells you the title of the article and there a link present with it! How wonderful is that?!
Frankly, that’s the crappiest type of tweet I’ve ever seen. Social networks like Twitter and Alpha can mostly only support enough space that if someone is putting up a link, they’ll either put up a title and a link or an explanation and a link. And guess what type of post super busy (read: lazy) business people, SEO Gurus and Social evangelists who use automated services like Buffer or IFTTT go for? You guessed it, the former.
Why does it matter? It matters because in this world of micro blogging and tweeting, everything is just a headline and nothing is context. If I start giving importance to everything anyone ever posts, it’ll be hell for me. So, it only goes to say that it’d be etiquette to ensure that whatever you’re posting is easier to read by your followers. How can you do that? Pretty simple. Do NOT post links with titles. Post links with reasoning. By posting in context, you’re ensuring the other person has an understanding of why you recommend this article or service instead of them just hopping to the link only to discover they’re not interested.
Oh, and SEO gurus, by posting the context, you’re adding more keywords to your posts, thus making sure you get better hits. It’s really a win-win situation even though it might seem to take longer for you to make that post.
By the way, when you look at it, does my post’s title do a good job of explaining what the article is about? Not really. That’s just an example of how bad/wrongly worded blog post titles really are. So by adding context, you’re adding a lot more value to your followers.
Good day and have a good weekend! 🙂