in tech

Just a short list of things that’s wrong with the Apple TV YouTube app –

1. Every time you pause and play a video the entire video interface comes up and doesn’t go away for a good ten seconds. Users have to hit the back button to get rid of that shitty interface. Learning this behavior is bad, because NO OTHER app does this and then the reinforced behavior causes a lot of headache when using other, better apps.

2. There’s no fast switching between user profiles. This is true for other apps as well, but particularly needed for YouTube, where since a very long time we’ll all had separate profiles and thus the algorithm has learnt to show us different things. Going from one profile to another is just irritatingly long a process.

3. There’s no way to quickly refresh the recommendations the algorithm throws at us. There are some recommendations that we get shown for days at end, and we have to just watch the video to get rid of it. There needs to be a clear refresh button that just washes the slate clean.

4. There’s no “Live” section. In today’s day and age, there are a LOT of livestreams going on and we’d like to see them. Right now, the only way you can see them is if you search for them with the keyword “live” and hope to see it in the results, or if the algorithm shows them to you. There’s a section for “gaming”, which we NEVER see, but clearly they’ve not made the sections “learnable”.

5. When you’re watching a video and you want to interact with the “interface”, you can’t pause the video and interact with it. As soon as you move your cursor, the video starts playing. This is highly unwieldy.

6. Their end-of-video interface is shit. SOOOO many videos have content all the way till the end, but they wash over the last ten or fifteen seconds with the “in-video links”, thereby destroying my ability to see the content all the way to the end. This also creates a learning for channel owners to add a goodbye template at the end, which major news channels do, but this is not a good learning for when you’re watching a video on mobile or desktop. So for YouTube to do this, just focusing on Apple TV, is terrible!

There are some good things too –

1. The keyword search is epic. Much better than other apps and well integrated into the Apple TV search by voice model (here’s looking at your shitty search HBO). Though I’d like for the search to be deeper, with more sections to separate the searched content as “Live”, “popular”, “recent”, etc.

2. They’ve finally added a quick button to access the Channel from the video interface, but they’ve hidden the like/dislike buttons behind the “additional options” section in the video interface. This is, I guess, a move to trust the algorithm more, but it’s terrible, because I’d LOVE to downvote some videos after watching them.

3. The algorithm is actually doing well in recommending similar content over time. Not in the immediate instance, but over time.

That’s all for now. If you’ve been watching the news, you know that the police in the US has been attacking and arresting peaceful protestors all over the country, so please consider donating to the National Bail Fund Network here.

What do you think?

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