But a week ago, one of the magazines showed up. It was a special edition which was already in print. That was nice of them, I thought. Perhaps it was an additional copy and they decided to send it to people who’d recently signed up. It being a nice surprise, Jahanvi settled in to read it one evening. Within forty-five minutes, she was done. Most of the magazine was ads and the rest was fluff. Didn’t take her long to parse through.
The same evening, we were watching one of her favorite TV shows. It comes on Hulu and trickles down one episode at a time, on weeks they deign us viewers important enough to shower their little trinkets on us. After the episode finished and the end-advert rolled, what was left was a bad taste in the mouth, a hankering for more. In the world of Netflix, Plex Media Server, and Amazon Prime Video, we’re stuck with Hulu and real-time TV. Pathetic.
That’s when we started discussing this topic – reverse instant gratification. In an age of instant gratification, when we give our time and attention to something that doesn’t reciprocate in the same way, that thing is getting the gratification that we ought to be deriving from it. When the magazine came, it was read instantly and we have to now wait patiently for the next. When the episode aired, we devoured it, and were left smacking our lips at the aftertaste of that carefully crafted forty-one minute drama. We gave to those things, the Reverse Instant Gratification that we feel we deserve from them. The system is RIGged! 🙂
Such is the state of affairs. We, the consumers, the binge watchers, the devourers of CDNs, are sometimes left hat in hand, begging for morsels of things running too live for our taste. It’s unfair! It’s unjust! It’s a mockery of everything Netflix holds dear! Just putting that out there.