First is this official Facebook blogpost here. It talks about how Facebook has discovered that those who use social media passively, just for browsing, end up sadder than those who use it actively, commenting and chatting with friends. I’ve seen people use Facebook for posting material which I sometimes thought was too long or too short or too general to be posted on what is supposed to be a rather private network. But if it brings joy to them, and helps me connect with them, then why not, right?
The second post is here. It’s a heartbreaking tale about how the algorithm destroys relationships and makes us devoid of important information. The algorithm is prioritizing information for us and in the process is making us less human. Please do read it.
I’ve been thinking about Facebook’s blogpost and I’ve come to the conclusion that the only way forward is to game the system. What does that mean? It means to post frequently and interact with people. It means to force the algorithm to think that I’m some sort of high value poster. Till date, I’ve refrained from cross-posting my tweets to Facebook. I believed that Facebook is reserved for longer posts, meatier ones that mean something to the people to whom I’m posting. But the algorithm doesn’t think like that. The algorithm rewards those who post often instead of those who post things of value. So I guess that ends now. Thoughts are thoughts, no matter how small they are. I’ll post them on Facebook simply so that one day, when I want to post something of value to my friends on Facebook, the algorithm deems me of enough value to make sure they see my posts.
Some of you may object to this on the basis that you see my posts on twitter (and other places). Well if you do and do not interact with my posts on Facebook, the algorithm will downgrade me for your experience. In that way, what Facebook does to control our lives is highly personal and deeply disappointing. Hopefully, you’ll see that.
To all others, I hope you like my short gripes which I send out every once in a while. I’ll try this for the year of 2018 and share the results with you at the end of the year. I posit that inputting more to Facebook will mean I’ll also get more output from it. Let’s see if that turns out to be true.