YouTube to Make Originals Available for Ad-Supported Free Viewing – Variety

Source: YouTube to Make Originals Available for Ad-Supported Free Viewing – Variety

Does this mean that YouTube isn’t selling enough subscriptions to its Premium service?

In my house, we pay for the Family version of YouTube Premium because the ads on the platform were getting too irritating. Watching a two minute video of questionable value often meant having to sit through a thirty second video of even less value (meat ads to vegetarians? Really Google?).

But have we ever watched any of the YouTube Originals? No. Not even one. I started one just to see what content they’re creating and I wasn’t impressed and moved on.

YouTube also does a terrible job of highlighting these (or pushing these to paying customers, if you look at it another way) in their app. They created a crappy custom app for the Apple TV just so they could better show ads and have more control over the interface, and they didn’t even take the time to put in a special section to highlight originals.

But what’s more important than any of this is why Variety didn’t even bother to ask the question – does this mean YouTube’s Premium isn’t selling enough? It’s the first question that pops into your head while reading the headline, let alone the article, and they didn’t bother to ask it. Great reporting there.

The Original iPad mini and Apple’s fluid vision

It is meaningless, unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one-quarter of the present size. Apple’s done extensive user-testing on touch interfaces over many years, and we really understand this stuff. There are clear limits of how close you can physically place elements on a touch screen before users cannot reliably tap, flick, or pinch them.

Source: A Look Back at the Original iPad mini – MacStories

 

It seems like Steve Jobs and Apple understood that you can’t place things too close inside the screen, but forgot that you can’t place the screen and the edge too close either, because it’ll cause hours of headaches by unwanted swipes, taps, and hard presses. The Apple of today thinks bezels are bad and it is wrong. Steve Jobs might have said the above, but he’s also the one constantly touting that they made their devices thinner, which reduces battery life and also the ‘holdability’ of mobile devices.

(Proof of the holdability issue – When was the last time you held your iPhone 7 or above naked, without a case, and felt confident that you’ll not drop it? It’s been months for me and when I did it last night, it felt alien. It seems Apple has outsourced the job of holdability to the cases that we inevitably put on our sold-a-kidney-for devices.)

I love my original iPad Mini and still use it. It’s a very well built device. The iPads of today make me feel like Apple just wants to make the jump to touch ‘computers’ instead of trying to keep the iPad what it is – a touchscreen tablet that feels different than anything else on the market.

The difference between a touch computer and a touch tablet? The former, you keep on your desk and work on using a keyboard (think Surface). The latter, your kids hold while they’re watching YouTube videos on in the car.

But this gives Apple a great new diversification strategy – do you want an iPad to work or an iPad to play?

Till now, they’ve kept these two together. But maybe, bowing to market forces, they’ll break these two use cases apart and give us two iPads that do very different things. That’ll require Apple to stop treating the iPad like it’s just the overgrown brother of the iPhone. Let’s see if they do that.

p.s. With iOS 12, if Apple is truly committed to making software releases that don’t completely destroy older devices, that’s also relevant to corporate uses. Companies don’t keep updating everyone’s hardware every two years ‘because the software got old’. So if Apple wants an iPad on every office desk (as they should), they really need to get their software updates game right, which they seem to be on a path to.

p.p.s I was going to call the title “Apple’s faltering vision” (because clickbait!) but Apple’s vision is rather fluid. If they see a market segment responding well, they go after that, instead of doubling down on losing segments like some other companies do.

Security vs Usability

I’ve come to a point where I do **not** update apps, plugins, software in general. I know that’s a regressive approach to safety, but safety can’t keep trumping usability all the time.

Source: My comment on Stephen’s Notebook

 

Every few days, I have a conversation about security vs usability somewhere. With my iPad Mini, I blindly trusted Apple to do the right thing and they’ve screwed me over. It’s a beloved device, destroyed completely by iOS 9.

So I’ve basically given up on this bullshit harp that companies sing of ‘security’ to shove software updates down our throats. Sometimes it’s their stupidity, and sometimes it’s just them being sinister. The new Microsoft is the old Microsoft. The benevolent Apple is an insidious Apple. Don’t get me started on Facebook, twitter, and Google. Gmail is just the latest casualty of our overzealous overlords.

Yes, security is a big problem. Yes, it needs constant vigilance. But just like national defense budgets, one key phrase doesn’t allow organizations to completely railroad people’s expectations, asks, hopes, and in this case, UX.

If you’re concerned that by not updating software, you’re living on the edge, restrict the things you do on that device, while keeping other devices that are completely updated and secured. Use only frequently updated third party browsers instead of the default options. Read up on the latest security scares on the Internet and just be aware of the situations you can get into. But most importantly – back up. Make frequent backups of things you care about. I don’t care if it’s as much as letting iCloud run its course every night, and Google Photos siphoning off your pics. Just do it so that if you brick your device, or get hacked, you’re not set back a hundred years.

99% of security is just keeping your eyes open.