A note about people taking the time on the Internet

I read a very interesting post through one of the linkblogs I follow. This link, through the blog kateva.org talks about how Facebook is experimenting with linking Groups and Pages, the two ‘community’ offerings by Facebook with the use of Saas affiliate marketing software. I’m part of a few groups and a few pages (I’ve cut down on the latter a lot in recent years because it’s mostly noise) and I see real value in merging the two and creating a single entity that simplifies group interactions on FB.

But what was interesting to me was John Gordon’s comment on the link – “I miss blogs that used to explain things like this.” Of course, he’s not talking about the change FB is bringing but the blog he’s linked to. The comment resonated with me because there’s something along those lines that I’ve been thinking about since some time now.

When the Internet began, people started filling out blogs and sites talking about the most mundane of things – small changes in their favorite newspapers, versions of textbooks and differences between them, software and the differences between versions, events of their days, to name a few. These discussions were then swept up by sites who collected these minutae, stripped out all ownership information, and presented the collected works as their own. This has been acceptable practice and what certain sites are borne out of (cough cough). This practice both helps grow the Internet at an exponential rate and harms the original authors as their work and name gets lost along the way.

So people on the Internet slowed down. Content creation moved from everywhere on the Internet to either large syndications or small blogs or forums. The large swathe of users on the Internet became consumers. This is part of the problem for most social networks – when a majority of people are consumers, only a choice few are creating value. Thus is born the consumer’s content creation – likes and shares and retweets and reposts. These became the content of today. I don’t have a problem with this.

My problem is with the loss of the minutae. That value that was once created on blogs and static pages is now created on reddit and stackoverflow and obscure forums, if at all. That often means that the type of value creation that I (and Gordon) am looking for has just about disappeared. If no one asks the question on Quora or Stackoverflow, no one answers what the changes FB is making look like.

What I’m looking for is even more specific. I am often faced with a very difficult choice – whether or not to update a particular software. With apps, it’s much more difficult because we notice those changes quickly and it is almost a split second decision whether to update or not (click that button!). Further, there are so many apps that we use and so many updates that get pushed through that it would be draining to discuss what each update brings to the table and whether it is destructive in any way for any specific scenario. For updates on a computer, there’s still some open discussion one can find. People take these a little more seriously and often it’s easy to find information about version changes and impact on systems similar to one’s own.

Let’s take a few examples –

I recently updated to the latest version of the WordPress app on iOS. It was on a whim and I paid dearly for that. The new update brings the ability to manage plugins on your WP blog. But the update is borked. One of my blogs has well over fifty installed updates (not all are enabled) and when I go into that blog, the app crashes and then keeps crashing. I’ve seen no update for this issue in the last two days and haven’t bothered to write up a report to WP for it. I learnt after a few tries that if I don’t open that blog’s admin page from my app, the app doesn’t crash (letting me use the app for other blogs). Presumably this has something to do with not loading the plugins list from that site. I wouldn’t know, I’ve not explored the issue further. Funny thing is, if I’d have waited a little and read a few reviews, I still wouldn’t have come across this issue because people usually don’t blog about specific versions of an app and I’d have to trawl through a bunch of issues pages on GitHub to find some mention of the issue.

The other example I have is of a BIOS update. I have the option of pulling in this update and I know that if I want to go exploring issues around it, I’ll find at least a few pages talking about people’s positive or negative experiences around it. Why the difference? Apps affect our lives just as much as BIOS updates do, because they take up more of our time now than computers do. The only thing is that BIOS updates are infrequent and cause system-wide failure. Plus, the BIOS update has been out there for a while and if it had been problematic, I would be able to find more information about it, and is a big problem since people love to use computers, for work, game or even listen to music using the 5.1 computer speakers 2017 that give the best audio quality to any computer.

There’s a hundred other things associated with these scenarios which I’ve ignored to simplify them – iOS is a closed garden, so the number of users who get affected by an individual app are much fewer than from any BIOS update; app updates are now automated so people don’t even have this dilemma that I have; there is a lot of software out there no one talks about and I’ve not included in my examples.

(By the way, I feel Apple should go the WordPress.org way. It should allow people to report back on app versions with respect to iOS versions, to say that, e.g. “2000 people report 100% compatiblity with iOS 11.2 for version 1.3 of this app”. This will give both us and them so much more information about how stables apps and updates are.)

People have stopped taking the time to talk on the open Internet about changes that affect us all. That’s because the return on investment of time and effort is all but enough to warrant this approach to life – documenting every small change.

That’s somewhat sad, frankly.

To: The Awl, Subject: Before you die

long live the awl

Hey Sylvia and Team,

I knew about The Awl only when Sylvia was heading it. I discovered it last year or so and bothered to send in a few typos along the way. I loved the writing, I loved the off-current-affairs topics, I loved the esoteric posts. I loved Fran Hoepfner’s writing as well as music recommendations, specially since they pointed squarely to playlists on Spotify. Here’s a list of five posts that I have bookmarked. (There were probably more, but I lost some data from my RSS reader one day and didn’t bother to go looking for that)

Now The Awl is dying. People are celebrating this amazing blog/site/publishing platform. They’re talking about what a grand experiment it was, they’re talking about how it began and how it seemed to forever be bootstrapped (this is one of my failings – I do not bother with initial intent, so I don’t know when something will turn on me. I should be more careful of this). They’re relishing in the long list of people who ‘graduated’ from The Awl and the platform it gave to the many who now work elsewhere. They’re toasting to the feeling of having a personal blog but with an editor and getting paid to write on it.

Well I’m a little pissed. I discovered The Awl too late. I supported it too late. I want to discover more writers (and I sure am not going to use Medium to do it) and read more content and send more letters to the Editor. But they’re going away. At the end of the month, no less! I may be an infrequent reader of the site, but I don’t remember seeing any discussion with the readers, or any indication that it’s going under. All I see now are articles written in other publications by people who moved on from The Awl and know its inner workings. They’re waxing poetic about how there were never any investors, how The Awl always had a blog-y feel instead of a publication, how the end was inevitable because 2008-2013 was the time when small ad networks supported small blogs, but we all knew this was going to end some day.

Well, it did and frankly, if you’re in the business of publishing online, you should know one thing – ads are dead. Everyone, when they get a new computer, follow this format –

  • Open default browser
  • Download Google Chrome
  • Install Adblock

That’s the way this works now. If you don’t know that, well, sorry. If The Awl thought that life in the Adworld was tough because the site wasn’t targeted enough, here’s a tip –

2012 may have been the age of small ad networks, but 2018 is the age of ASKING YOUR USERS FOR SUPPORT.

Seriously, if writing apps (like Ulysses and Bear) can move to a subscription model, if The New York Times can politely remind people to donate, if the Guardian can ask for as little as $1, the least you could have done was to mid-2017 start a darn Patreon page. If nothing else, you’d see who out of the thousands of people who visit your pages found your content worth supporting.

But I get it, you’ve thrown your hat in the ring. You’ve decided that the thing you knew – ads – is no longer going to keep the virtual doors open and so it’s time to move on. So be it. I’ve followed my favorites on twitter and Instagram and hopefully will find some meaningful voices on Medium (ugh) and indie blogs (have you heard? they’re making a come-back. ping me, anyone, who needs help setting up a WordPress blog for ~$3/mo). In the meanwhile, I’ll be looking for ways to start my own Awl, in memory of this interesting ‘experiment’.

The Awl is dead, but its marks remain.

 

 

Photo by maritimeantiques